Deliver Apprenticeship Assessment for Multi-Channel Marketer Level 3

Multi-Channel Marketers support customer-focused marketing activity across a wide range of platforms and channels, working within a specific company or agency, or as part of an internal marketing team. The role spans campaign planning, content creation, supplier and stakeholder management, and performance measurement, making it relevant across sectors including finance, retail, manufacturing, health, and hospitality.

Key Areas Covered:

• Applying marketing principles and planning steps to develop campaigns that align with business, customer and competitive needs

• Working effectively with internal stakeholders and external suppliers, using current and emerging technologies (including AI) responsibly

• Ensuring marketing communications and asset management comply with legal, regulatory, ethical and quality standards

• Creating on-brand, audience-appropriate content and communications for a consistent customer experience across channels

• Building and implementing integrated multi-channel campaigns using appropriate platforms and tools

• Using data ethically to measure performance, generate insights, and optimise campaigns and budgets

Assessment Details

Multi-Channel Marketer Level 3 (Revised Version) is an apprenticeship standard that follows the reformed apprenticeship assessment model, where assessment is designed to be more flexible and integrated across the programme.

Training providers can choose how their apprentices are assessed: the NQual Approach, where NQual completes the full apprenticeship assessment on your behalf, or the Approved Centre Approach, where NQual works in partnership with your organisation to deliver assessment together.

This standard requires one mandatory component, alongside an additional assessment method selected from an approved list.

Mandatory Component

The mandatory component for this apprenticeship standard is a Project.

Additional Component

Skills England's assessment plan allows the additional assessment method for this standard to be selected from the following list:

• Professional Discussion

• Portfolio of Evidence

• Additional Project

• Interview

• Presentation

• Multiple Choice Test

NQual's assessment design for this standard is still in development. We'll confirm which method has been selected once finalised — in the meantime, providers can register their interest to be kept updated as our approach is published.

Apprentices may be assessed at any appropriate point during their apprenticeship programme.

This standard will be approved for delivery from 30 November 2026. Training providers can register their interest with NQual now to be ready ahead of the go-live date.

Supporting Your Assessment Delivery

At NQual, we work in partnership with training providers to support a smooth, confident assessment journey. One that's aligned to evolving assessment requirements and keeps learners' outcomes at its centre

Our approach includes:

• Clear guidance on assessment requirements and readiness

• Support in understanding revised assessment models and expectations

• Practical resources to prepare apprentices for their final assessments

• Dedicated and responsive support from our experienced assessment team

Our focus is on delivering consistent, reliable and supportive assessment, helping you and your learners achieve successful outcomes.

You can enquire about our approach to the apprenticeship assessments by scheduling a meeting with the NQual assessment team.